“Feedback”…

I recently wrote about the fine line of accountability (https://gpokorn.blogspot.com/2025/11/fine-line.html).  Accountability requires feedback.  Offering feedback is a management skill.  As any skill, it needs to be practiced and applied with care to be effective. 

But do all sales managers provide effective feedback, or any feedback at all for that matter?  According to renowned business executive Larry Bossidy, no:

Managers say they hesitate to give critical feedback because they:

• Are afraid of hurting feelings or demoralizing employees - even prompting them to quit.
• Are concerned about appearing arrogant or abrasive.
• Are uncomfortable giving bad news or find it easier to give only positive news.
• Are not sure they're 100 percent right.
• Worry about a defensive reaction.
• Work in a polite organization where critical feedback isn't given.
• Don't like to judge other people.

When I give feedback, I'm signaling to people that I'm interested in their future. 

                             Larry Bossidy 

I was always interested in my salespeople’s future.  I was taught in my first sales manager role about the skills involved with giving feedback.  The teacher?  Linda Richardson when she was in the early years of leading what became Richardson Sales Performance, a global leader in sales training. 

Remembering and applying my training, I went on to develop a particular style of offering feedback to my salespeople. Permit me to share. 

Feedback starts with observation 

I can’t comment if I wasn’t present.  Focused on observing.  Not “jumping in” to help sell.  Never multi-tasking.  I can’t emphasize the power of observation enough. 

Then self-assessment 

I asked, “If you had to do it over, what if anything would you do different?”  The sales rep knows what they’re trying to do.  When they describe needed improvements they can’t argue with themself.  BTW – it’s OK for them to say they wouldn’t do a thing differently when the sales call went well. 

Then I test with, “How I can help?”  

Asking for permission enables the sales rep to set the blunt-to-gentle-dial of their tolerance.  Sometimes we as individuals are not open to feedback.  If my rep denied permission, I (tried) to move on.  Nothing worse than trying to coach the unwilling.  Easy to blog about; hard to do in the real world, LOL! 

Finally, provide feedback  

Specific; objective; actionable.  Did I say specific? 

Specificity is a killer app. 

As for quantity, I (tried) to identify 3 things.  Positive or negative, 3 things is about the limit of someone openly receiving feedback.  Any more and the experience can move from effective to a waste of effort (or worse).           

Feedback. In sales management, “less is more.” 

GAP 

When life gets tough we could get a helmet… or… we could leverage the peace and share the power of a positive perspective.

Common enemies…

“OK Pokorn”, you might say, “How does that title correlate with peace and positivity?”  Well, there is actually great power found in emotional negativity that can appeal to the greater good. 

Sunday, America will remember Pearl Harbor Day.  Eighty-four years ago, December 7, 1941, an emotionally charged, negative event occurred that summoned a powerful, driving force for the greater good.  Factually, according to Google: 

2,335 Americans died and 1,143 were wounded. 

Not remarkable in the annals of bloody combat, or even the bloody headlines of today, true?  But the highly-charged, political discourse that followed, epitomized by President Franklin D. Roosevelt’s “Infamy Speech”, (see https://en.wikipedia.org/wiki/Infamy_Speech ) united our country against common enemies.

Are negative emotions always a force for the greater good?  With the difficult events that have occurred almost daily throughout 2025 I worry we are becoming our own common enemies. 

The significant problems we face cannot be solved by the same level of thinking that created them. 

Albert Einstein 

Are we willing to think differently? 

I always feel good when everyone says I'm nuts because it's a sign that we're trying to do something innovative. 

Larry Ellison 

Thinking differently may offer us hope, but different does not have to be radical; dis-uniting;  or mean-spirited.  I believe thinking differently can create friends and allies.  However, too much “different” can be bad.  Back to Larry: 

On the other hand, when people say you’re nuts, you just might be nuts… You don't want people saying you’re nuts too often - once every three or four years is good.  Any more than that, and you should be worried because no one's smart enough to have a good idea more than once every three or four years. 

In business we’ve seen power when a company unites against common enemies.  Steve Jobs famously crusaded to be taken seriously.  The common enemy was the adversity of marketplace disrespect.  That negative driving force drove Apple to astronomical heights. 

"ADVERSITY”: 

Adversity has the effect of eliciting talents, which, in prosperous circumstances, would have lain dormant. 

Horace 

The American Red Cross was inspired by the carnage of our Civil War.  This powerful organization is also untied against common enemies – the devastated; the wounded; the needy; the destitute.  

Yes, there are many common enemies that can stimulate negative, emotional reactions enabling us to harness power for the greater good:  

In every community, there is work to be done. 

In every nation, there are wounds to heal. 

In every heart, there is the power to do it. 

Marianne Williamson 

Here’s to Pearly Harbor Day and all the power it generated to propel our country forward in the face of common enemies.  How will we propel America and our fellow Americans, forward this December in the face of today’s common enemies?  

Yes Marianne - in every community, there is work to be done.  In our hearts we all have the power to do it! 

GAP 

When life gets tough we could get a helmet… or… we could leverage the peace and share the power of a positive perspective.