Ah yes – repetition. Love it; hate it; I suppose all of us have repeated ourselves at one point or another. For instance, repetition is common around parents and their children, yes? We hear it directed at the kids (and at the child in us, too) as said by – well – by all of us I'd say:
How many times do I have to tell you?!!
When I was a sales manager and later in my career, a sales enablement advisor, I used the sound byte, “Are you with me?” often. I don’t know why. It just became a habit. I used that phrase early, late and throughout my sales meetings and sales coaching sessions. I used it so repetitively that one of my best sales reps, and later, one of my best clients finally spoke up:
Gary, you’re killing me!
Yep, too much of even a good thing can be bad, LOL!
Sometimes, we can think repetition is being requested. However, don’t assume the motivation behind any such request:
In working on successive drafts of this book, I often felt like the opera tenor whose finale was greeted with enthusiastic, cries of Encore! Encore! After the fifth encore, the tenor asked the audience, 'How many more times do you want me to song?' And the answer came back: 'Until you get it right!'
William Ury
Sales prospecting habits, which were a big part of my sales career, were ingrained in me as I repeated the effort throughout my the years. We used to call it “cold calling”. And success was directly tied to determination. Such ingraining happens with a lot of sales people – many of whom are mentored by the so-called “mature” and “experienced”:
DETERMINATION:
I remember when I was first starting out and asking a colleague I respected how many sales calls he would make on a prospect before giving up. He told me, “It depends on which one of us dies first."
Harvey Mackay
To be fair, I don’t take responsibility for any funerals. Yet, I’d guess it could have been the cold-calling repetition of salespeople, me and many, many others, that led to the “No Solicitors” signs we see on home and office doors today. Guess we sales pedestrians will just have to keep on walking.
GAP
When life gets tough we could get a helmet… or… we could leverage the peace and share the power of a positive perspective.


