Leadership at my company and many others have been delivering
their fiscal year messages during earnings calls and sales “kick-off”
festivities. For me, working from home
and joining via Zoom is not a very festive setting, but I know these leaders are
trying their best to raise employee enthusiasm.
Recently, I was picking up horse manure in the corral (where
I do some of my best thinking). After reflecting
on these messages and their tones – I told our horses I was disappointed. I said it’s hard to be motivational when you “lose”.
From a sales perspective when companies fail to meet their quotas;
they lose. Annual sales quota is a key company
mission and there’s a lot at stake. Miss
the number and people lose their jobs. This
past year many people (including my family and friends) at many companies lost
their jobs.
It’s easy to talk about winning. Winning in business, sports, academics, politics,
literally all aspects of life has been glorified. Losing? Well…
“Consul”,
n:
In
American politics, a person who having failed to secure an office from the people
is given one by the Administration on condition that he leave the country.
Ambrose
Bierce
Failing to meet sales quotas is easy to blame on the pandemic,
maybe even justified. I know we are all
attempting to adjust to today’s reality:
Reality
is that stuff which, no matter what you believe, just won’t go away.
David
Paktor
The reality about our world is when bad things happen leadership
must address it – no matter how difficult:
Reports
that say that something hasn't happened are always interesting to me, because
as we know, there are known knowns; there are things we know we know. We also
know there are known unknowns; that is to say we know there are some things we
do not know. But there are also unknown unknowns — the ones we don't know we
don't know. And if one looks throughout the history of our country and other free
countries, it is the latter category that tend to be the difficult ones.
Donald
Rumsfeld
In my opinion, too many leadership messages are coming across
as 100% spin on losing sales performances.
They’ve stated, “everyone did their best” … “our results were remarkable
in light of the pandemic” … “we were winning right up until the end of the year”. Yep, many companies were winning; right up
until the point - where they lost; and then people were fired.
I believe how leaders address losing is more important than
how they celebrate winning. In my opinion
I want leaders’ messages to be more serious; less pleasant; more urgent; less “blue
sky and sunshine”. Like all companies, mine
is engaged in a desperate economic battle for our very survival. “Doing our best” may not cut it.
When the pandemic hit Donald Rumsfeld might have said
unknown-unknowns cost companies successful sales years. Today, these are now known-knowns and still extremely
difficult; desperate really. I’m not
sure when we will be back to “normal”.
I think we all agree that losing is tough. But when it happens, I’d like our leaders to address
it openly, honestly, and passionately. The phrase “desperate times call for desperate
measures” (originating from Hippocrates
himself) applies to everyone today, true?
If we’re losing – let’s drop the “look on the bright side” spin
and focus on doing whatever needs to be done to win. We can do it! We must do it!
GAP
When life gets tough we could get a helmet… or…
we could leverage the peace and share the power of a positive perspective.