What’s that Buzzing?

 Ah yes, buzz words – how wonderful!  Although I’m in the technology sales profession which is fully stocked with acronyms; buzz words; and technospeak...  I bet whatever career field you’re in you too have bountiful bundles of buzz words, true? 

When you think of our terminology in the technology field, including platform designations, product features, and company names, the amusement is abundant.  I think technology may only be surpassed by pharmaceutical companies.  Where do they come up with those hard to pronounce and impossible to spell drug names! 

Today – let’s poke fun at my profession starting with Rick Levine’s observation: 

Since Appian was first a famous Roman highway, you'd think this might be a clue to Xymos' new identity.  But the release says; 

“Appian was chosen for the name because it represents the ability to use leading edge technology and innovation, integrated into solutions that provide differentiation and competitive advantage.” 

Just what the Romans had in mind. 

I heard a Goodwill Industries radio commercial the other day asking a salesperson to donate an old business suit.  It included many buzzwords from a list that was elaborated on in this post: http://www.growwire.com/tech-buzzwords 

          Pivot   360-degree view   Disrupt

Actionable Insights   Sync Up   Holistic Approach

Leverage  Open the Kimono   Circle Back   

Deep Dive   Visibility   Core Competency

Buy-In   Growth Hacking   Silos   Hustle   

Unicorn   Agile   Bandwidth   Innovation

Digital Transformation 

Do any of these buzzwords find their way into your emails; texts; conversations; or meetings?  I mean, if you don’t have the bandwidth today we could circle back later, do a deep dive to leverage a more holistic approach, open up the kimono and reach actionable insights.  Wait… what? 

Of course, businesspeople who come up with this jargon in the technology field take their buzzwords seriously.  What… wait… can I use “buzzword” and “seriously” in the same sentence?  But I digress… 

In the book The Challenger Sale ©,  the authors published this top 10 list of Buzzword / Marketing Speak / Overused Term.  

What do you think?  When someone is speaking with you and they start to string together buzzwords, does that impress you? 

Maybe it’s a generational thing?  Lord knows, I have to pay extra attention to my younger colleagues.   When I’m having a verbal discussion, they speak unbelievably fast.  I’m peddling as fast as I can just to keep up.  When I’m engaged in a written exchange they add to the buzzword challenge their own “netlingo”!  Their abbreviated imagination BTHOOM.  

I don’t know; are we all so busy these days that our only way of communicating has been reduced to buzzwords; shortcuts; acronyms; and netlingo?  Seems to me that such digital transformation will inadvertently disrupt our ability to understand one another.  George Bernard Shaw in his book Managing Conflict in the Workplace © puts it this way: 

The problem with communication, is the illusion it has taken place. 

You tell me… is our society today increasing the mastery of the English language and in so doing improving our level of communication and corresponding understanding?  Maybe we’re simply waiting for the robots to take over communications on our behalf.  Computers talking to computers… hmmm… would such growth hacking make things for we humans better?  Or worse? 

And as such innovative initiatives evolve, who would be the innovator, the program or the programmer?  The question may deserve a 360-degree view before we all hustle to buy-in to this agile, solution to a new, improved and unique way of thought exchange. 

Where is Spock’s Vulcan mind meld when we need it? 

GAP 

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